What to Expect in Your First 90 Days With an Amazon Marketing Agency

Thinking about teaming up with an Amazon marketing agency? The first 90 days shape your long-term success—whether you’re looking to launch products, optimize ads, or finally scale efficiently on Amazon. Here’s exactly what you can expect as your business and agency hit the ground running.

Starting Strong: The Onboarding Period

When partnering with an Amazon marketing agency, the first stage is all about getting to know your business. Expect a thorough onboarding process where the agency gathers key information and sets a solid foundation.

• They’ll review your current Amazon account, ad campaigns, and overall product catalog.
• You’ll discuss goals, challenges, and expectations for both short-term wins and long-term strategies.
• Expect to share important assets—brand guidelines, product information, creative content, access credentials, and historical ad data.

Communication is central during onboarding. Most agencies will arrange a kickoff call to align on objectives, answer your questions, and clarify working processes. You’ll likely meet the team members—account manager, PPC specialist, and creative lead—who will be directly handling your account.

First 30 Days: Deep-Dive Audits and Quick Wins

Once your agency has access, the real work begins with comprehensive account audits and strategic analysis. Their initial focus is finding immediate improvements while building a roadmap for growth.

• Account Audit: The agency will scrutinize your Amazon Seller Central or Vendor Central dashboard for missed opportunities—ad structure, keyword usage, product listing quality, and storefront design.
• Product Listings Optimization: They’ll recommend or implement changes to titles, bullet points, images, descriptions, and backend keywords to improve organic search rankings and conversion rates.
• Advertising Audit: Expect a data-driven review of your existing PPC campaigns. Agencies identify overspending, missed keywords, and underperforming ads, laying the groundwork for efficient campaigns.

During these first few weeks, you should start seeing performance insights, initial recommendations, and “low-hanging fruit” improvements. For instance, fixing main images or backend keywords often brings quick visibility boosts.

Weeks 4-8: Building and Launching New Campaigns

With audits complete, your Amazon marketing agency will shift focus to campaign creation. They’ll craft an advertising strategy tailored to your goals—whether that’s driving more sales, increasing market share, or launching a new product.

• Custom PPC Campaigns: Agencies set up Sponsored Products, Brands, and Display ads using the latest Amazon advertising features. Campaign structure is customized based on your catalog, goals, and budget.
• A/B Testing: Expect ongoing experiments with different ad creatives, keyword sets, and bidding approaches. These data-driven tests help identify what resonates best with your audience.
• Seasonal Strategy: If your first 90 days cover a major shopping period (Prime Day, Black Friday, Q4 holidays), the agency will plan inventory, pricing, and promotions to maximize revenue.

Clear communication is vital here. Your agency should report on new campaigns' early results, making recommendations and adjustments. This period is typically hands-on, with regular check-ins to ensure you’re aligned on strategy and can give timely feedback.

Setting Up Performance Metrics and Reporting

An effective Amazon marketing agency goes beyond running ads—they ensure you understand what’s working through clear metrics and reporting.

• KPI Establishment: Together, set key performance indicators tailored to your goals. These may include ACoS (Advertising Cost of Sale), RoAS (Return on Ad Spend), sales growth, organic ranking, or new-to-brand customer rate.
• Dashboards and Reporting: Most agencies provide custom dashboards or regular reports summarizing your campaign performance, spend, and ROI. Reports should highlight wins, trends, and areas for improvement, not just raw data.

Transparency is critical. Ask your agency to explain any jargon and show how changes impact your bottom line. In these first 90 days, you should become more confident in interpreting Amazon performance numbers.

Strategic Enhancements: Optimization and Growth Tactics

With foundational improvements underway, your Amazon marketing agency will ramp up optimization efforts. The days of static campaigns are over—expect continuous adjustments to maximize every dollar spent.

• Ongoing Keyword and Bid Management: Agencies refine keywords, negative targeting, and bids based on real-time data, cutting wasted spend and ramping up what works.
• Listing and Creative Refreshes: Expect ongoing copy tweaks, improved A+ Content, and enhanced imagery as your agency tests what converts best.
• Competitor Analysis: The agency should monitor your competition—tracking price changes, ad placements, and reviews to inform your own strategy.

You might see your agency recommend new advertising tactics, like Amazon DSP or video ads, as they understand your brand and spot growth opportunities. As campaigns mature, performance should stabilize and start trending upwards.

Communication and Collaboration Cadence

Strong communication is the backbone of every effective agency-client relationship. The first 90 days determine how well you and your Amazon marketing agency will work together moving forward.

Cadence and Expectations

• Weekly or Biweekly Calls: Most agencies offer regular status calls at first, ensuring you’re updated on deliverables and campaign milestones.
• Dedicated Point of Contact: You’ll have an account manager who serves as your go-to, relaying information between you and the wider team.
• Open Channels for Feedback: Agencies should encourage your insights and provide prompt responses to questions or concerns. They might use shared project management tools, email, or instant messaging platforms.

Collaboration

This period sets the tone for future collaboration. Your opinions on creative assets, feedback on copy, and insights about your market are highly valued. Agencies want to work with you, not just for you.

Preparing for Long-Term Amazon Success

By the end of your first 90 days, your Amazon marketing agency has laid the groundwork for lasting success. You should see:

• Improved product visibility through optimized listings and targeted ads.
• A clear, data-driven advertising strategy with measurable results.
• Streamlined communications, mutual trust, and an efficient feedback loop.
• Actionable insights into your Amazon sales metrics, empowering you to make smarter decisions.

Growth doesn’t stop after 90 days. Now, your agency can help scale success with ongoing optimization—expanding into new Amazon markets, launching products, and building your brand’s reputation with advanced tools and strategies.

Conclusion

The first 90 days with an Amazon marketing agency are transformative: expect audits, tailored campaigns, transparent reporting, and lasting collaboration. With an expert partner at your side, tapping into Amazon’s full potential becomes less daunting and more rewarding—ready to see what expert support can do for your brand?