Next Friday, North America and Europe will officially enter summer. Although Amazon has not yet announced the 2025 Prime Day date, we estimate it will fall during the week of July 14 — likely on the 14th and 15th. However, to break new sales records this year, Amazon might make 2025 the first-ever four-day Prime Day.
In today’s article, we’ll share 7 product recommendations that could perform well this summer — helping you achieve strong sales and profits in the coming 3 months.
Part 1: 7 Low-Competition Summer Hot-Sellers for 2025
01. Soda Can Lid with Straw
A viral Instagram favorite, this simple yet brilliant item solves two real problems:
People often don’t finish canned drinks in one go, and at parties, it’s easy to forget whose can is whose. This lid, with foldable straw and color variations, solves both issues.
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Keywords: Soda Can Lid with Straw
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Price: $12–17
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Reviews: 68–678
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Rating: 3.4–3.9
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Sales: 400–3000 units/month
02. Ice Cream Cone Maker
We previously introduced this item while covering the Canadian brand Shark & Ninja, recently acquired by China’s Joyoung.
It fills a gap — while soda makers and air fryers are common, ice cream makers are not. Ninja’s release of this model this year could be a game-changer.
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Keywords: ice cream cone maker
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Price: $209–2158
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Reviews: 0–327
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Rating: 0–4.4
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Sales: 0–6000 units/month
03. Pop-Up Changing Tent
In the northern hemisphere, summer is camping season. People swim in lakes and seas, and need privacy to change clothes.
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Keywords: pop up pod privacy tent
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Must-have feature: auto-open via spring frame (not manual setup)
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Price: $82
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Reviews: 13
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Rating: 4.3
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Sales: 100 units/month
04. Outdoor Changing Cape
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Keywords: changing cape
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Price: $82
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Reviews: 20–106
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Rating: 4.4–4.6
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Sales: 50–200 units/month
05. 2-Person Inflatable Pool Float with Cooler
Americans love water sports in summer. A new model goes viral nearly every year.
This year, one promising version features a drink cooler between two seats.
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Keywords: 2 person float with cooler
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Price: $35–43
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Reviews: 27–1000
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Rating: 4.4–4.9
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Sales: 400–1000 units/month
⚠️ Note: Despite a few listings having 1000 reviews, most have under 50 yet still sell 400+ units/month. Choose a model with an actual cooler — just a reserved space isn’t enough. Also, adding dual coolers may increase sales.
06. Rechargeable Motorized Pool Float
A niche product with great viral potential — features booster motor and steering joystick.
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Keywords: rechargeable motorized pool float
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Price: $96–289
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Reviews: 0–354 (mostly under 30)
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Rating: 2.8–4.5
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Sales: 50–300 units/month
07. Diving Rings
A water sport toy for pool diving — soft foam rings sink to the bottom for divers to swim through.
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Keywords: diving rings
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Price: $7.99–9.99
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Reviews: 15–237 (mostly under 30)
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Rating: 4.4–5
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Sales: 400–1000 units/month
🟢 Note: One listing has just 15 reviews but sells over 1000 units/month — rare on Amazon today!
Part 2: Data and AI Are Not Enough for 2025 Product Selection
Still think launching new products on Amazon is hard?
We at Hui Creative Services Inc found these 7 products in just one hour. Using the same method, you can discover many more.
Here’s our core idea:
Don’t just follow high-sales items — focus on profit instead.
Many sellers chase each other’s data, pricing lower to steal sales. This causes a vicious cycle of undercutting.
Because of this, U.S. sellers are moving away from tools, data, and AI-based product selection. They know that Amazon’s algorithm often punishes new listings with bad reviews, and doesn’t favor new products.
So, more American sellers now test new products via social media first, because:
Why test new products on social media:
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No negative review interference
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Build a fanbase before launch
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Use Amazon logistics for fast delivery
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Get fast customer feedback and build community
Let’s revisit the soda can lid example — it went viral on TikTok starting in January. Sellers worked with influencers to:
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Encourage followers to follow brand TikTok accounts
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Offer free product testing for feedback
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Collect user data via Google Forms and manage it in WhatsApp groups
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Require UGC (user-generated content) in return
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Once feedback showed no major issues, sellers pushed for mass purchase on Amazon or TikTok Shop
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