Amazon Tightens Supply Chain Compliance Amid Warehouse Theft Incidents: What Sellers Need to Know About the New Stolen Goods Policy

A surge in warehouse thefts across the U.S. has prompted Amazon to revamp its approach to supply chain legitimacy—changing the game for all FBA sellers. As an FBA vendor or business seeking an amazon marketing agency vancouver, staying ahead of these shifts is crucial to avoid costly interruptions and maintain long-term marketplace security. Written by Hui Creative Services Inc, the Amazon Marketing Agency in Vancouver, BC, Canada

Understanding the Policy Shift: Why Amazon Changed Its Approach

Recent high-profile thefts have led Amazon to increase oversight of inventory management and seller sourcing. The rapid growth of marketplace sales and evolving regulatory requirements make such shifts inevitable, but the latest policy update brings stricter authentication and real consequences for lapses.

The new “Stolen Goods Policy,” effective June 30, 2025, responds not only to government mandates but directly addresses concerns about illegal products entering Amazon’s ecosystem. For those working with an experienced amazon marketing agency vancouver, ensuring all supply chain documentation is in order will become non-negotiable.

• Amazon will enforce tighter internal monitoring and record-keeping.
• Sellers face increased investigations and heavier penalties for non-compliance.
• All product categories and sellers—not just at-risk brands—are included.

FBA sellers are experiencing more frequent requests for verification, which now extend beyond the high-profile or restricted categories. These requests form a core part of Amazon’s updated Responsible Sourcing framework.

What the New Stolen Goods Policy Means for Sellers

The upcoming policy requires sellers to provide comprehensive and transparent procurement records on demand. Whether you handle thousands of SKUs or manage a specialized boutique, the rules demand preparation and vigilance.

Required Documentation and Traceability

When prompted, Amazon will expect detailed evidence of your inventory’s origins:

• Clear invoices, receipts, or legitimate procurement records.
• Supply chain traceability—right from the source to Amazon’s fulfillment center.
• Contact information for both direct suppliers and original manufacturers, enabling Amazon to validate legitimacy.
• Sales records covering the past 12 months to prove stability and authenticity of supply.

For FBA sellers partnering with an amazon marketing agency vancouver, preemptively organizing and standardizing these documents gives a clear advantage. Streamlined record-keeping not only protects your listings but reinforces your brand’s reputation for reliability and compliance.

Consequences for Non-Compliance

The stakes for failing to provide adequate documentation are higher than ever:

• Immediate removal of affected product listings, with revenue loss for impacted SKUs.
• Suspension or restriction on newly listed products.
• Withheld disbursements, potentially disrupting cash flow.
• Inventory disposal at your expense—communicated without prior negotiation.
• Long-term account reviews, including the possibility of legal action.

Sellers cannot afford to ignore or delay responses to Amazon’s verification requests. Even a single lapse may trigger a cascade of operational and financial setbacks.

Government Influence and Marketplace Security

Amazon’s new regulations aren’t just about internal controls; they align with sweeping new government standards targeting online marketplaces. These standards hold platforms accountable for ensuring stolen or counterfeit goods do not circulate through prominent digital channels.

The policy update reflects two major trends:

• Heightened regulatory scrutiny of global e-commerce transactions.
• A direct response to increasing criminal activity and compromised inventory within Amazon fulfillment centers.

For sellers, this translates to a significant increase in both the frequency and depth of supply chain compliance audits. If you operate in Vancouver and are considering an amazon marketing agency vancouver to help future-proof your business, robust compliance support should be a top priority.

Steps Sellers Should Take to Prepare

Proactive action today ensures business continuity tomorrow. Sellers who wait until policy rollout could face avoidable disruptions, loss of standing, or even account termination.

Review and Document Product Sourcing

• Audit your current supply chain relationships for transparency and reliability.
• Request up-to-date invoices and receipts from your suppliers, ensuring all information is complete and readily accessible.
• Validate supplier legitimacy via independent research; never rely on unknown sources for even low-cost inventory.

Standardize Documentation

• Develop templates for invoices, supplier verification, and supply traceability.
• Customize these templates for your high-velocity and high-exposure SKUs.
• Maintain organized digital archives so you can respond quickly to Amazon’s requests.

Analyze Sales and Inventory Flows

• Keep up-to-date records of sales history for each ASIN to prove supply chain consistency.
• Use inventory management tools to ensure data alignment across your procurement and fulfillment systems.
• Work with an amazon marketing agency vancouver that understands both marketing and compliance, ensuring optimized systems as your catalog grows.

Strengthen Supplier Relationships

• Maintain open communication with manufacturers and distributors.
• Request periodic updates on compliance certifications.
• Build in redundancy so that supply interruptions or investigations do not cripple your operation.

Amazon’s Enforcement: What to Expect

Increased scrutiny will come in two forms: automated account checks and targeted manual audits. Both new and established sellers can expect:

• More frequent requests for documentation verification.
• Real-time monitoring of inbound inventory for potential red flags.
• Automated listing restrictions based on anomalies in supply chain or sales data.
• Manual audits targeting higher-risk categories or sudden sales spikes.

Having an amazon marketing agency vancouver on your advisory team ensures ongoing awareness of procedural and policy changes, preventing costly oversights.

Key Recommendations for FBA Sellers

In preparing for Amazon’s Stolen Goods Policy, Hui Creative Services Inc suggests the following best practices:

• Regularly audit all procurement records—especially from higher-risk suppliers or less established distributors.
• Standardize documentation for every major ASIN, ensuring rapid response to audits.
• Implement a robust file management system for invoices, certifications, and supply contracts.
• Monitor both in-house stock and Amazon-fulfilled inventory for signs of tampering or loss.
• Leverage local expertise: An amazon marketing agency vancouver experienced in compliance can build scalable solutions aligned with Canadian and U.S. regulations.

Following these guidelines limits your exposure, speeds audit response time, and positions your business as trustworthy in Amazon’s eyes.

Long-Term Benefits: Turning Compliance Into Competitive Advantage

While tightening regulation may seem burdensome, sellers who adapt quickly will reap rewards. Transparent supply chains and meticulous documentation enhance brand reputation and performance metrics—qualities sought by both Amazon algorithms and customers.

When choosing an amazon marketing agency vancouver to guide your business, select partners who emphasize compliance and auditing as much as creative strategy.

• Well-documented supply chains foster customer trust and increase Buy Box eligibility.
• High compliance scores reduce the chance of sudden listing suspensions.
• Businesses with solid external verification are less vulnerable to bad actors and inventory controversies.

What Sourcing Mistakes to Avoid

Many sellers inadvertently increase risk through common shortcuts:

• Sourcing from unverifiable suppliers or intermediaries.
• Relying solely on legacy documentation without regular updates.
• Neglecting to align procurement and fulfillment records, leading to gaps in traceability.
• Overlooking the need for invoice consistency across multiple Amazon marketplaces.

A capable amazon marketing agency vancouver will help you identify and eliminate these vulnerabilities before they impact your account.

Conclusion

Amazon’s new Stolen Goods Policy marks a significant evolution in supply chain management and compliance. Sellers who proactively review sourcing, standardize records, and partner with a knowledgeable amazon marketing agency vancouver will safeguard their business and thrive as online retail standards rise. Prepare now to stay ahead in the ever-evolving Amazon landscape.

How to Find the Right Amazon Marketing Agency in Vancouver

Looking for the right Amazon marketing agency in Vancouver can feel overwhelming, but finding a partner that understands your business goals is key. Start by identifying agencies with proven experience in Amazon marketing and a strong track record of helping brands grow. Check out client reviews, success stories, and case studies to gauge their credibility. Make sure they offer tailored strategies—since every business is unique, a one-size-fits-all approach won’t deliver the best results. Transparent communication and clear reporting are also essential, so choose an agency that keeps you in the loop every step of the way. By focusing on expertise, reputation, and communication, you’ll find the Amazon marketing agency in Vancouver that’s the right fit for your brand.

Schedule your free consultation with us today and discover how we can help your business thrive on Amazon.